CGI DIGITAL NETWORK Blog
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I recently read a book titled Contagious by Jonah Berger. The book addresses how ideas spread, what drives word of mouth, and why online content goes viral. I read the book to see if it could give me some new ideas on how we can spread the gospel message. Here are some of the main points of the book that could help you to evangelize others.
The book addressed six primary reasons for contagiousness: social currency, triggers, emotion, public awareness, practical value, and stories. We will now take a closer look at each one in relation to our goal of spreading the gospel message.